Nestlé Challenges Drugs Industry

FT.com / Companies / Food & Beverage - Nestlé to take on drugs industry:

The Financial Times reports;

Nestlé is challenging the global drugs industry with plans to invest 500m Swiss Francs ($510m) over the next decade to support the creation of a standalone health science business to tackle obesity and chronic disease.

The Swiss food group, which announced the move on Monday, appointed Luis Cantarell, one of its most experienced executives, to “pioneer a new industry between food and pharma” that will develop products to combat diabetes, heart problems and Alzheimer’s.

Yvonne Bishop-Weston Nutritionist , London said today "This comes as no surprise to me, it was long overdue and only a matter of time before someone like Nestle spotted a new awareness about the link between nutrition, food, mood and optimal health and started taking on the Pharmaceutical Industry."

"The acid test will be whether Nestle actually come up with a nutritionists dream, some genuinely healthy nutritious products or just more highly processed, nutrient depleted, refined food with an added functional food nutritional ingredient" warned the nutritionist.

Nestlé Challenges Drugs Industry

FT.com / Companies / Food & Beverage - Nestlé to take on drugs industry:

The Financial Times reports;

Nestlé is challenging the global drugs industry with plans to invest 500m Swiss Francs ($510m) over the next decade to support the creation of a standalone health science business to tackle obesity and chronic disease.

The Swiss food group, which announced the move on Monday, appointed Luis Cantarell, one of its most experienced executives, to “pioneer a new industry between food and pharma” that will develop products to combat diabetes, heart problems and Alzheimer’s.

Yvonne Bishop-Weston Nutritionist , London said today "This comes as no surprise to me, it was long overdue and only a matter of time before someone like Nestle spotted a new awareness about the link between nutrition, food, mood and optimal health and started taking on the Pharmaceutical Industry."

"The acid test will be whether Nestle actually come up with a nutritionists dream, some genuinely healthy nutritious products or just more highly processed, nutrient depleted, refined food with an added functional food nutritional ingredient" warned the nutritionist.

Nestle's Obesity Summer Swindle

The Nestle Press Release says

"Nestlé is offering families the chance to try out one of 37 different activities for free at more than 4,600 venues. With activities ranging from martial arts, swimming, dancing, paint–balling and scuba diving, the Get Set, Go Free promotion gives families the opportunity to attend a free activity session or lesson. Since 2006, 1.6 million activity sessions have been given away. Families can take part by collecting points on a wide range of Nestlé family favourites, including Kit Kat®, Cheerios® and Nesquik® on promotional packs available in July and August"

London Nutritionist Yvonne Bishop-Weston says "That would all be great were it not for the fact that unsurprisingly you can only get the points by eating sweets that are full of calories but practically empty of any useful amounts of nutrients. That's the real cause of the obesity epidemic, food rich in calories rather than food rich in nutrients. It would be interesting to calculate how many nutrient depleted Nestle calories you have to consume, and the relevant extra body fat that would result in , to entitle you to an activity and then compare it with calories burnt up by the activity. I strongly suspect the nation is being duped into thinking that Nestle are trying to help and that the net result of this marketing campaign will be net weight gain and add to the childhood obesity problem not alleviate it."