Health messages 'has had little effect'

5 A Day Day in Croydon Campaign: Decade of spending on health messages 'has had little effect' - Health News, Health & Families

Leading UK Nutritionist Yvonne Bishop-Weston from Foods for Life says "It's a little early to be saying that the Change4Life campaign has failed but there's no doubt government needs to dramatically rethink the issue of holistic preventative health measures to save the NHS from collapsing into a black hole"

* Only 35 per cent of adults eat five portions of fruit and vegetables a day

* the figure for teenagers is 15 per cent

* children’s milk consumption has fallen

* fibre remains below the Government target

* people are eating half the recommended amount of oily fish

* average biodymass has increased, making 60 per cent of adults are overweight or obese 

Richard Watts of Sustain, the alliance for better food and farming said: “After 10 years of largely small, weak or voluntary initiatives, like Change4Life, we have seen little improvement in the nation's diet.

“Where the government has introduced tough rules, such as improving school food, genuine progress has been made but unless we really challenge our 'obeseogenic' culture by doing things like introducing proper protections from junk food marketing, these worrying trends will continue.”

London's 2012 Olympic Stadium to be a Swamp

APRIL 1st 2010 - Ministers plan to turn London's 2012 Olympic Stadium into a Swamp post 2012 Olympics

Innovative plans are to be unveiled later today to turn London's massive Olympic Stadium into an enormous algal swamp following the 2012 Olympics as part of a new nutrition, health and sustainability scheme.

Following revelations of Gordon Brown's new proposed LOHAS LAW that will make it compulsory for for schools and hospitals to adopt a healthy and sustainable Meat free Monday, other
secret plans to transform the NHS and save money have come to light.

Olympic Park Legacy Company chair Margaret Ford and chief executive Andrew Altman have apparently been left 'unimpressed' by West Ham Football club's bid for the Olympic stadium. "They'd have to be Manchester United to make it work and even then the sums don't add up on less than 2 games a week" revealed an aid.

More lucrative and viable negotiations have meanwhile taken place between two London based entrepreneurial functional food development companies and Algae specialists, Water4Life and Eau+, and government health ministers to transform the Olympic stadium in London's East End into a gigantic pond when the 2012 Olympics is over.

The plan is to seal up the entrances and fill the stadium with salt water to then use it for farming a special secret type of algae that is rich in omega 3 long chain fatty acids EPA and DHA revealed contractor

Health practitioners and particularly nutritionists are convinced that part of the reason for escalating preventable chronic diseases and ill health is a lack of these essential fats in our modern diet.

London Nutritionist Yvonne Bishop-Weston explains "Because meat is mass produced, with animals kept in unnatural conditions and fed an unnatural diet there is a widening discrepancy between the nutrients that are assumed to be in meat and actual modern levels. We are finding high levels of saturated fat and low levels of omega 3 fats in patients diets. Meanwhile studies are finding increasing levels of toxins in fish."

"Essential fats are essential for the quality and repair of every cell membrane in the body - a lack of the optimum balance of essential fats can lead to fertility problems, mood problems, skin problems, immune system problems, cognitive dysfunction, weight issues, hormonal imbalances, digestive problems, reduced heart health, visual impairment and erectile dysfunction"

Plans are being discussed to produce millions of tons of omega 3 rich algae that can be distributed free to school children and hospital patients via seaweed and algae shakes, and added to bread, pasta and even ice cream.

Businessman and health innovator Tom Brudenell-Bruce says "We already have 90% proof DHA rich algae for enhancing functional food products but we need to start producing algae on a massive scale if we want to get the price down to a 10th of the price of fish oil so that the government can afford to give V-Pure algae away for free"

Collaborators on the film 'The End of the Line' are delighted with the news and say "this investment is long overdue fishing is unsustainable and there are increasing levels of toxins to worry about too"

Campaigners are hoping Sir Richard Branson will get involved as algae can also be used as a fuel and is said to be one of the options that Branson is considering to make Virgin Airways much more sustainable than competitor airlines.

Cuts salt + fat levels in food could save 40,000 lives

Cutting salt and fat levels in food could save thousands of lives, says NICE:

NICE ( NHS - National Institute for Health and Clinical Excellence) criticized European MP's for voting against the FSA (Food Standards Agency) Traffic Light labelling scheme.

Paul Lincoln, Chief Executive of the National Heart Forum and a member of the guidance group said: “There is substantial evidence to support the use of the traffic light system. It was the best reported scheme in terms of the peer-reviewed scientific evidence, and its use would not demonise foods but help people to choose healthy options. We know that this scheme will not widen health inequalities.
“However, the EU has voted to go for the guideline dietary amount scheme instead of the traffic lights. It’s regrettably that it does not include the colour coding."

London Nutritionist Yvonne Bishop-Weston agrees "The people of Europe have been badly let down by MEPs on this labelling issue, it was a good opportunity to educate people how to avoid joining the list of thousands of people who die from preventable chronic disease. MEPs have done nothing less than sell out to the demands of irresponsible food manufacturers who fear an educated public waking up to manufacturers cheap cheats to sell nutrient depleted processed food."

In their latest report and Press release NICE claim "Up to 40,000 deaths from heart disease and stroke could be prevented each year by reducing the levels of salt and saturated fat in our food."

Cardiovascular disease is one of the biggest killers in the UK, with nearly three million women and three million men currently living with the disease. Every year, there are 300,000 new cases of cardiovascular disease, with those living in deprived areas three times more likely to develop the disease.
But despite the prevalence of the disease, around 90 per cent of deaths are largely preventable and can be tackled by making changes to diet, giving up smoking and increasing levels of physical activity."

This latest public health guidance from NICE focuses on food production and calls for a reduction in salt intake, aiming for a maximum intake of 6g per day per adult by 2015 and 3g daily by 2025. This action alone would result in 15,000 - 20,000 fewer deaths from heart disease and stroke every year.